Several weeks ago, Four Pillars Executives has to opportunity to attend our international conference located in South Africa. Director Alex Tabar traveled with several other marketing firms, and had opportunities to explore areas of the continent along the way.
Each year the International Conference is an opportunity for leaders in the industry to receive recognition for their commitment to success. It hosts a number of panels during which these recognized individuals field questions from conference attendees about best practices and advice. It also gives attendees a chance to network with up and coming leaders in the marketing and sales field. While there, Alex had the chance to meet with successful businessmen and women who work in countries such as China and England, as well as several South African nations. During these meetings he learned how the market differs between countries and how advertisements and branding you see in the United States would be frowned upon oversea. This difference was found interesting by several of our team members and has given many the goal to attend next year’s conference.
While in South Africa, Alex also had the chance to sight-see in several countries. One of the highlights was the three day safari, during which he got the chance to explore the jungle and its inhabitants. On one of these days he had the opportunity to ride an elephant for several miles. On another, he was able to get up close to both lions and cheetahs without being attacked. Another highlight of the trip was being able to swim with sharks. Alex and a group of conference attendees donned scuba gear and swam in a stretch of coastline inhabited by sharks. The final highlight Alex enjoyed was sitting on top of a major waterfall. Guides lead conference attendees to the top of a major waterfall and helped them out in the falls in an area where the current wasn’t as strong. Each attendee was then allowed to take iconic photos to commemorate the experience.
This year’s international conference provided an opportunity for our office to not only learn from those who have been successful before us, but also gave us some great experiences to write home about! We are excited to see what next year’s conference brings us!